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AR
About me

I turn search visibility into revenue

I started out building websites for local businesses in Islamabad and kept running into the same problem: a beautiful site nobody could find. So I learned search — properly, from crawl budgets to schema — and never stopped.

Six years on, I work with SaaS companies, healthcare groups, e-commerce brands and local service businesses across five countries. The common thread is that every engagement starts with the same question: where is the revenue, and what is standing between you and it?

Because I both plan the strategy and write the code, there is no gap between what gets recommended and what actually ships. That is the whole advantage.

“Rankings are not the goal. Qualified customers finding you at the moment they are ready to buy — that is the goal.”

Expertise

What I am strongest at

A working blend of search strategy, engineering and analytics.

Technical SEO95%
Local SEO & GBP93%
On-Page & Content SEO92%
Next.js / React90%
TypeScript & Node.js85%
UI/UX & Tailwind CSS88%
Analytics & Data (GA4, GSC)90%
AI Automation & Integrations84%
Toolkit

Tools and platforms I work in daily

Certified and hands-on across the analytics, SEO and development stack.

Google Analytics 4
Google Search Console
Google Business Profile
Ahrefs
SEMrush
Screaming Frog
Looker Studio
Google Tag Manager
Next.js
React
TypeScript
Tailwind CSS
Prisma
PostgreSQL
Vercel
n8n

My mission

To make world-class search and web performance accessible to businesses that do not have an in-house team — with honest reporting, no lock-in contracts, and work you can verify yourself in Search Console.

  • Every recommendation tied to a business outcome, not a checklist
  • Full transparency — you own every account, asset and login
  • Plain-language reporting you can hand to a board
  • A direct line to me, not an account manager
Get in touch

Based in Bahria Town, Islamabad, Pakistan — working with clients worldwide.