Skip to content
Experience

Where the experience comes from

Agency leadership, in-house e-commerce and independent consulting — six years of compounding lessons.

  1. 2022 — Present

    Independent SEO Consultant & Web Developer

    Azhar Rasheed SEO · Islamabad, Pakistan (Remote worldwide)

    • Run end-to-end SEO programmes for SaaS, healthcare, e-commerce and local service businesses.
    • Design and build Next.js websites, dashboards and AI automations for clients in five countries.
    • Grew multiple client sites past 100k monthly organic sessions from a standing start.

  2. 2020 — 2022

    Senior SEO Specialist

    Digital Growth Agency · Islamabad, Pakistan

    • Led SEO strategy for a portfolio of 20+ retainer clients and a team of three specialists.
    • Built the agency-wide technical audit framework still used across accounts today.
    • Delivered an average 120% year-over-year organic traffic lift across the portfolio.

  3. 2019 — 2020

    SEO Executive

    E-commerce Retail Group · Rawalpindi, Pakistan

    • Owned on-page optimisation and internal linking for a 12,000-SKU catalogue.
    • Cut indexation bloat by 60% through faceted-navigation and canonical rules.
    • Introduced structured data that earned rich results across category pages.

  4. 2018 — 2019

    Junior Web Developer

    Freelance · Islamabad, Pakistan

    • Built responsive marketing sites and landing pages for local businesses.
    • Moved from template themes to hand-coded, performance-first front-ends.
    • First exposure to search — and the start of the SEO specialisation.