Revenue
The metric campaigns are judged on
Full-funnel
Search, social and email working together
Live dashboards
Performance visible without waiting for a report
What this actually involves
SEO compounds, but it takes months. Paid and email fill that gap — and once organic traffic arrives, they multiply it by capturing the people who were not ready to buy on their first visit.
The work starts with measurement, because a campaign you cannot attribute is a campaign you cannot improve. Once conversion tracking genuinely reflects revenue, decisions about budget become obvious rather than argumentative.
A good fit if you are
- Businesses waiting for SEO to mature and needing leads now
- Advertisers spending money they cannot attribute
- Companies with traffic but no email capture or nurture
- Seasonal businesses needing to scale spend up and down
What's included
- Google Ads and Meta Ads campaigns
- Social media content strategy
- Email marketing and automation flows
- Landing page and funnel builds
- Conversion tracking and attribution setup
- Performance dashboards
Free consultation · No obligation
The process, step by step
No black boxes — you always know what stage we are at and what comes next.
Tracking and baseline
Conversion tracking, GA4 events and attribution configured properly first. Everything after this depends on trustworthy numbers.
Audience and offer
Who we are targeting and what we are putting in front of them. Weak offers cannot be rescued by good targeting.
Campaign and funnel build
Search and social campaigns, matched landing pages, and email flows for the people who do not convert immediately.
Test and optimise
Systematic testing of creative, copy and audiences, with budget shifted toward what actually produces revenue.
Report
A live dashboard plus a monthly plain-language summary of spend, return and the next set of tests.
Digital Marketing — common questions
What budget do I need to start?
It depends entirely on your market’s cost per click and your average order value. I will tell you honestly during discovery whether your budget is large enough to gather meaningful data — if it is not, I will say so rather than take the work.
Is ad spend included in your fee?
No. You pay the platforms directly and keep ownership of the ad accounts, so you can see exactly what is spent and take the accounts with you.
Should I do paid ads or SEO?
They answer different needs. Paid buys immediate, controllable traffic that stops when you stop paying; SEO takes months but compounds. Most businesses are best served by paid now and SEO in parallel.
Do you handle the creative?
Ad copy and landing pages, yes. Video production and photography I coordinate with specialists.
Often combined with
These pair naturally with digital marketing.
Ready to get started with digital marketing?
Tell me where you are now and what you are aiming at. I'll come back with an honest assessment and a clear plan — usually within one business day.