+150%
Organic sessions in eight months (B2B SaaS)
4 → 61
Keywords ranking in the top three
+88%
Increase in demo requests from organic
What this actually involves
SEO stops working when it becomes a checklist. Publishing more posts, adding more keywords and chasing more links produces activity reports, not revenue — and it is why so many businesses have paid for SEO for years without being able to point at what it earned them.
My approach starts from the commercial end: which searches represent someone ready to buy from you, what currently stands between you and those positions, and what has to change first. Sometimes that is content. Often it is a technical problem nobody has looked at. Either way you get a prioritised plan and monthly reporting you can verify yourself in Search Console.
A good fit if you are
- Businesses with traffic that has plateaued or started sliding
- Sites that rank for their brand but nothing commercial
- Companies about to invest in content and wanting it aimed correctly
- Anyone who has been burned by a link-building package
What's included
- Technical SEO audit and fixes
- Keyword research and search-intent mapping
- On-page optimisation and internal linking
- Content strategy and briefs
- Link building and digital PR outreach
- Monthly reporting in Search Console and GA4
Free consultation · No obligation
The process, step by step
No black boxes — you always know what stage we are at and what comes next.
Technical and content audit
A full crawl of your site alongside Search Console and analytics data, to separate the problems that cost you traffic from the ones that merely look untidy.
Keyword and intent mapping
Research focused on commercial intent, mapped to the pages that should own each term — which usually exposes cannibalisation between pages competing with each other.
Fix the foundations
Indexation, site speed, internal linking, structured data and on-page optimisation. This is where most of the early movement comes from, and it compounds with everything after it.
Content and authority
Briefs for the content that closes real gaps, plus digital PR and outreach to earn links from places that carry weight in your sector.
Measure and iterate
Monthly reporting against rankings, traffic and conversions — with a clear statement of what changed, what it produced, and what comes next.
SEO — common questions
How long before I see results from SEO?
Technical fixes can move things within weeks. Content and authority work typically shows meaningful movement between month three and month six, and compounds from there. Anyone promising page one in thirty days is either misleading you or targeting terms nobody searches.
Do you guarantee first-page rankings?
No, and you should be wary of anyone who does — no consultant controls Google’s algorithm or your competitors. What I commit to is a documented plan, transparent reporting, and measurable progress against agreed metrics.
Do I need to sign a long contract?
No lock-in. SEO needs time to work, so I recommend planning in six-month horizons, but you keep every account, asset and login and can stop whenever you choose.
Can you work with my existing content team?
Yes — that is often the most cost-effective setup. I provide the strategy, keyword mapping and briefs, and your writers produce the content.
Often combined with
These pair naturally with seo.
Ready to get started with seo?
Tell me where you are now and what you are aiming at. I'll come back with an honest assessment and a clear plan — usually within one business day.