Schema Markup Generator

Generate valid JSON-LD structured data for nine schema types. Required fields are checked as you type, and empty fields are left out rather than emitted as blanks.

Runs entirely in your browser — nothing is uploaded

Schema type

A company, charity or institution. Use on your home or about page. Google’s documentation

Organization details

Organization name *

Website URL *

Logo URL

Description

Telephone

Street address

City

Region / state

Postal code

Country code

Two-letter ISO code

Social profiles

One URL per line — these confirm the profiles belong to you

Fix these before using the markup:

Organization name is required
Website URL is required

Your JSON-LD

Fill in the required fields to generate your markup

Paste this into the <head> of the matching page. Then confirm it with Google’s Rich Results Test — this tool checks the structure, only Google can confirm eligibility.

What this tool does not do: This checks structure — required fields, URL and date formats. Only Google’s Rich Results Test can confirm whether your markup qualifies for a rich result.

How to use this tool

Pick the schema type that matches your page.
Fill in the required fields, marked with an asterisk.
Copy the script tag and paste it into the head of that page.
Verify it with Google’s Rich Results Test.

What is Schema Markup Generator?

Structured data is a standardised vocabulary that describes what a page is about in a form machines can read without guessing. JSON-LD is the format Google recommends: a block of JSON in a script tag, separate from your visible HTML.

It does not improve rankings directly. What it can do is make a page eligible for rich results — star ratings, FAQs, event dates, recipe cards — which change how the result looks and how often it gets clicked.

Best practices

Only mark up content that is genuinely visible on the page. Marking up hidden content violates Google’s guidelines.
Use the most specific type that fits, but never one that misdescribes the page.
Fill in the recommended properties, not just the required ones — richer markup qualifies for more.
One primary type per page, not five overlapping ones.
Re-test after any template change; markup breaks silently.

Frequently asked questions

Does structured data improve rankings?

Not directly. Google has been consistent that it is not a ranking factor. It makes pages eligible for rich results, which affects visibility and click-through rate — worth having, but through a different mechanism than ranking.

Where do I put the JSON-LD?

Inside the head of the page it describes. Google also reads it from the body, but the head is the convention and easier to audit.

Will I definitely get a rich result?

No. Valid markup makes a page eligible; Google decides whether to show it. Anyone promising guaranteed rich results is overselling.

Does this tool add properties I did not fill in?

No. Empty fields are omitted entirely rather than written as empty strings, and only properties that exist in the schema.org vocabulary are emitted.