19 tools and growing

Free SEO Tools

Free tools to analyse, optimise and improve your website, content and SEO. No sign-up, no limits, and nothing hidden behind an upgrade.

Free, with no sign-up

No account, no email, no usage limits.

Private by default

Text tools run in your browser. Your content is never uploaded.

No invented data

No fake search volumes or difficulty scores. Every result is genuinely calculated.

Most used

Content Tools

Word Counter

Count words, characters, sentences and reading time.

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URL Tools

URL Slug Generator

Turn any title into a clean, hyphenated URL slug.

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URL Tools

UTM Builder

Build tagged campaign URLs for Analytics.

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Keyword Tools

Keyword Density Checker

Analyse keyword frequency and density in your content.

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Meta Tag Tools

Meta Title Generator

Generate title tag ideas with length checks.

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Technical SEO

Robots.txt Generator

Build a valid robots.txt with rules and sitemaps.

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Schema Tools

Schema Markup Generator

Generate valid JSON-LD for nine schema types.

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Schema Tools

Local Business Schema Generator

Generate LocalBusiness JSON-LD with hours and geo.

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Keyword Tools

Analyse, clean and combine keyword lists.

Keyword Density Checker

Analyse keyword frequency and density in your content.

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Keyword Counter

Count word and phrase frequency, sorted and exportable.

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Technical SEO

Robots, sitemaps, canonicals and redirects.

Robots.txt Generator

Build a valid robots.txt with rules and sitemaps.

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Canonical URL Generator

Generate clean rel=canonical tags.

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Hreflang Generator

Generate hreflang tags for multilingual sites.

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Meta Tag Tools

Write and check the tags search engines actually read.

Meta Title Generator

Generate title tag ideas with length checks.

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Meta Description Generator

Generate meta descriptions with length checks.

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Meta Tags Generator

Generate title, description, OG and card tags.

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Schema Tools

Build valid JSON-LD structured data.

Schema Markup Generator

Generate valid JSON-LD for nine schema types.

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FAQ Schema Generator

Generate FAQPage JSON-LD from your Q&As.

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Local Business Schema Generator

Generate LocalBusiness JSON-LD with hours and geo.

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Content Tools

Count, clean and reshape text.

Word Counter

Count words, characters, sentences and reading time.

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Character Counter

Count characters with and without spaces.

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Reading Time Calculator

Estimate read time with adjustable reading speed.

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Text Case Converter

Convert between UPPERCASE, Title Case, camelCase and more.

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Duplicate Line Remover

Strip duplicate lines from any list.

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URL Tools

Slugs, encoding and campaign tracking links.

URL Slug Generator

Turn any title into a clean, hyphenated URL slug.

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URL Encoder / Decoder

Encode and decode percent-encoded URLs.

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UTM Builder

Build tagged campaign URLs for Analytics.

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Tools help. A strategy helps more.

These will tell you what is wrong. If you want someone to fix it — and to plan what comes next — that is the work I do.

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